My Amazon Guy Amazon Brand Gating: REMOVE Hijackers and Resellers on Your Listing
Have you also experienced the persistent problem of resellers and hijackers on Amazon, despite using the Transparency Program? Learn about the challenges faced, effective tactics to combat hijackers, and the potential benefits of brand gating. Here's how you can protect your brand and maintain control over your listings.
Brand Manager Takeaway:
Last week I had a great call with Steven Pope.
My client EZC Pak is constantly having hijackers and Resellers pop up both on and off their listings
They're already enrolled in the transparency program
They've been concerned to reimplement B2B pricing despite seeing B2B sales increase since we implemented back in Jan.
Steven gave some helpful insights on how we can squash the issue (hopefully for good!)
If Transparency hasn't resolved the issue, there must be an issue on the manufacturing/distribution level allowing resellers to get ahold of product with Transparency codes
We have one of the strongest cases for brand gating; Let's see if we can get it done
B2B pricing is safe to get up and running again while we continue to work on removing resellers as they arise.
Our main focus should be assisting the client where we can on hijacker removal and finding the source of the products being resold.
At the end I asked him what advice he'd give to someone who was just beginning their career and feeling a little lost on their path (Me!), and I wanted to share some insights gained from the conversation we had.
Being indecisive about your career or passions makes you a 100% normal human being. Continuing to learn is ultimately what fuels your growth inside and out.
Taking the time to free yourself from distractions and process your thoughts heals both the mind and the soul
There is no one right way to do anything, continuing to be creative and adaptable will help reach your goals more than a highly detailed plan would.
Thank you for taking the extra time to chat Steven Pope! As a busy agency we all spend a lot of time making sure things run as smoothly as possible. I always appreciate the chance to discuss more deeply on things both on and off Amazon.
#AmazonFBA #AmazonSeller #AmazonBrandRegistry #AmazonTips
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Timestamps:
00:00 - Reseller and Hijacker Issues
01:05 - Transparency Program and Challenges
02:00 - Resellers' Tactics
02:45 - Brand Registry Issues
03:30 - Brand Gating Proposal
04:00 - Summary and Next Steps