Using Novelty to Connect With The Rich & Famous w/ Jon Levy
Mar 2, 2021
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Jon Levy, creator of 'The Influencers Dinner', shares how he connects with celebrities using the 'IKEA effect'. Learn how to build relationships with influential people by investing in genuine connections. Explore the world of secret dinner clubs where famous personalities serve meals to select guests.
Creating a secret dinner club connects extraordinary individuals beyond social media fame.
Using the 'IKEA effect' builds relationships with influential people by offering value without expectation.
Deep dives
Creation of the Influencers' Dinner
The podcast delves into the creation of the secret invite-only dinner club known as the influencers' dinner by John Levy. Initiated a decade ago, the concept preceded the mainstream notion of influencers as seen today. The event gathers distinguished individuals not focused on social media fame. John aimed to connect extraordinary individuals with thought leadership, impactful positions, or notable successes. By understanding the traits that define influence, he curated a community of remarkable individuals, exploring what sets them apart from the typical social interactions.
Engaging Influential People
The discussion shifts to how John learned to engage influential figures effectively. Through observing the demanding lives of influential individuals, it was noted that they are constantly sought after, leading to fatigue and an overload of requests. John emphasizes the impact of connections in elevating one's status, citing examples like Gayle King's celebrity status due to her association with Oprah. By offering something valuable without expecting reciprocity and allowing influential individuals to invest effort in relationships, a deeper engagement is fostered.
Innovative Approach to Networking
John's innovative approach to networking centered on providing novel and engaging experiences for influential guests. Understanding that novelty sparks curiosity, the influencers' dinner stands out by offering a unique dinner format where participants cook together without revealing professional identities. This approach breaks away from standard conversations and allows guests to engage on a more personal level, similar to interactions among friends rather than typical business networking events. By creating a remarkable and communal setting, the influencers' dinner provides a platform for authentic connections to flourish.
Imagine having an Olympic gold medalist, an Academy Award-winning actress, and a Nobel Prize-winning scientist all show up at your house... to cook you dinner! That's the reality for my good friend, Jon Levy. He’s the creator of a secret, invite-only dinner club called ‘The Influencers Dinner’. So in today’s short episode, you’re gonna hear the story of how it all started (and how you might be able to sneak into an invite.)
Plus, you’ll discover how Jon capitalized on the powerful 'IKEA effect' to get in the room with big celebrities, influencers & top businessmen (and how you can use the same proven principle to get more influential people to willingly invest in a relationship with you!)
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