What's in a name? Turns out a lot! Whether you are naming a company, a project, a meeting room, a team, or a baby, names are deeply meaningful.  In fact, some businesses may have failed because their name is so confusing that no one can figure out how to say it, how to spell it, or what they do.  Of course, we can all think of some exceptions to that rule—sure, there are companies that have done well despite having a bad name. But wouldn't it be better to start off on the right foot and stack the cards in favor of a better outcome? Addressing this is a recognized expert on branding and naming things. Alexandra Watkins (https://eatmywords.com/) is the owner of a business called Eat My Words and the author of a book I absolutely devoured called, Hello My Name Is Awesome: How to Create Brand Names that Stick! I loved this book, as did thought leaders like Adam Grant and Nir Eyal. And I am confident you’ll love learning from her as much as I did.  So, listen in as Alexandra and I talk about the power of naming.