The B2B Revenue Executive Experience Episode 238: Subscription-Based Businesses: How To Manage the Transition & Leverage Data w/ Robbie Kellman Baxte
Most people today have a subscription to some product or service. Or leaching a streaming subscription from a friend or family member… No judgment.
But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience?
We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning to subscription-based, the associated benefits, and the challenges those businesses will have to navigate.
In this episode, we discuss:
- Discussing a subscription based economy
- Cultural changes for businesses moving to subscription-based
- How to leverage data effectively
- Advice to the audience
Now that you know the benefits of subscription-based and how to transition your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
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