Most people today have a subscription to some product or service. Or leaching a streaming subscription from a friend or family member… No judgment.

But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience?

We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning to subscription-based, the associated benefits, and the challenges those businesses will have to navigate.

In this episode, we discuss:

• Discussing a subscription based economy
• Cultural changes for businesses moving to subscription-based
• How to leverage data effectively
• Advice to the audience

Now that you know the benefits of subscription-based and how to transition your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience. 

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver