In this episode, Jim interviews Mike Buckbee, a software and SaaS entrepreneur, to discuss the impact of AI-driven search on SEO and paid search strategies. Mike explains how AI is becoming more dominant in search results, potentially affecting traditional SEO and PPC efforts. They delve into Mike’s latest project, Knowatoa, which helps companies understand their AI search ranking and make informed decisions to improve visibility in AI-driven searches. They also touch on the importance of content, sentiment analysis, and common mistakes companies make with AI data collection bots. Join them as they explore the evolving landscape of search and how marketers can stay ahead of the curve.

TOPICS DISCUSSED IN TODAY’S EPISODE

Impact of AI on SEO and Paid Search Strategies
Common Mistakes and AI Data Collection
Mike's Tool for AI Search Ranking
Conference Insights and AI in Marketing
Google's AI Models and Ranking
Sentiment Analysis and AI
AI Models and Data Sources
SEO Strategies for AI and Traditional Search
Impact of AI on Paid Search
Google's E-commerce Integration
Adapting to AI in SEO
Mike's AI Tool
How the Tool Works
Onboarding and Pricing
Dynamic AI Models
Bootstrapping and User Growth

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

Vida Sana: SOP, Celulitis y el Hierro - 06/12/23