Ep #293: Cash Grabs, Sales Shaming, and Keeping Yourself Small
Aug 7, 2024
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In this conversation, the fear of sales shaming is addressed, encouraging listeners to overcome societal judgments about selling. The concept of 'cash grabs' is analyzed, revealing the biases that tarnish entrepreneurship. Listeners learn to reframe their approach to making offers as a crucial aspect of running a business. The importance of maintaining integrity amidst public scrutiny is emphasized, along with fostering genuine client relationships. Lastly, it highlights the personal growth challenges and benefits that come with embracing financial success.
Embracing the sales aspect of coaching is essential, as fear of judgment can hinder business growth and client impact.
Addressing the stigma of 'cash grabs' highlights the importance of distinguishing ethical selling from negative perceptions to foster innovation.
Deep dives
The Power of Mindset in Coaching
The importance of mindset in achieving success as a coach is emphasized, highlighting how personal breakthroughs can lead to improved client interactions. A speaker shares how taking time for physical activities with their child fosters mental clarity and strengthens their coaching ability. This personal growth reflects years of hard work on changing limiting beliefs related to motherhood and business balance. When coaches show up fully engaged and committed, the results can be transformative for both themselves and their clients.
Overcoming Sales Shame
Conversations about the stigma around sales practices and the fears of being perceived as doing a 'cash grab' are addressed, underscoring that selling should not be viewed negatively. Successful individuals often hesitate to present offers due to fears of being judged or ridiculed for promoting themselves. The notion of 'cash grabs' discussed reveals how this labeling can contribute to shame, preventing coaches from reaching their potential. Emphasizing that everyone deserves a chance to offer valuable products without the fear of being shamed is central to moving beyond these detrimental mindsets.
The Value of Innovation in Entrepreneurship
The distinction between innovation and cash grabs is clarified, proposing that entrepreneurship necessitates creating products with profit in mind. Good business practices require identifying opportunities that benefit both clients and the business, even if they might be branded negatively. Comparisons are made with successful entrepreneurs who thoughtfully created new offerings to meet market demands while adding genuine value. This highlights that making money through innovation is a natural and necessary part of running a successful coaching business.
Navigating Criticism and Staying Authentic
Criticism faced by coaches, particularly regarding sales tactics, is discussed, emphasizing the importance of self-awareness and integrity in personal business decisions. The necessity of staying focused on one's mission rather than comparing oneself to others is highlighted as a key strategy for growth. Coaches are encouraged to dismiss negative opinions and concentrate on serving their clients effectively, ensuring their values remain intact. By fostering a nurturing environment for themselves and their clients, coaches can thrive despite outside negativity.
I recently had students in both of my containers express a fear of being shamed for selling and making offers. I know all too well what it’s like to be made fun of and have derogatory opinions about you thrown around, and I’ve got some thoughts that I encourage you to borrow if this fear is holding you back.
Join me this week as I walk you through the term “cash grabs,” and how this term is designed to shame you for selling. You’ll hear why making offers is just an essential part of entrepreneurship if you’re running a for-profit business, what will happen if you believe other people’s opinions about your work, and questions to ask yourself that will help you let go of the fear of being labeled a “cash grab.”
If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!
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