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Founders Unfiltered

AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?

Apr 17, 2022
16:47

Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales

For more details visit: https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/ 

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