The GaryVee Audio Experience How to Market on Underpriced Attention
Feb 22, 2020
Dive into the dynamic world of marketing during Super Bowl weekend! Discover how TikTok is reshaping advertising and why the Super Bowl is a goldmine for brands. Explore innovative strategies, blending nostalgia with influencer collaborations for memorable ads. Learn about the impact of advertising in major events and how it can enhance visibility for political candidates. Finally, get insights on boosting LinkedIn engagement and the importance of listener feedback to keep your audience connected.
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Early Social Media Ventures
- Gary Vee built one of the first e-commerce wine businesses in 1996 using email and search.
- This led him to social media platforms like Friendster and MySpace, and later, Twitter and YouTube.
Super Bowl's Undervalued Ads
- The Super Bowl is the biggest marketing event globally, offering unparalleled business opportunities.
- Despite the high cost, Super Bowl ads are underpriced due to their massive reach and cultural impact.
Bridging Generations with TikTok and Boomer
- VaynerMedia cast Boomer Esiason and TikTok star Charlie D'Amelio in a Super Bowl ad for Sabra Hummus.
- This aimed to bridge generations, capitalizing on the Super Bowl's broad viewership.