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In this episode of The WP Minute+ podcast, Toby and Kurt discuss the journey of agency ownership. They explore the transition from feeling like a hobbyist to establishing a legitimate business. They also examine the importance of mindset shifts, resilience, and creating boundaries for work-life balance. The conversation also emphasizes the significance of processes in agency management, navigating client relationships, and the need for a saleable business model. They also touch on leveraging technology for efficiency, the evolving landscape of SEO with AI, and financial management strategies, including payment solutions.

Takeaways:

The transition from hobbyist to business owner requires a mindset shift.
Establishing a consistent paycheck can help solidify the feeling of being employed.
Building resilience in business involves diversifying client relationships.
Setting boundaries is crucial for maintaining work-life balance.
Processes are essential for agency management and scalability.
Client relationships should be managed with clear expectations.
A saleable business requires documentation and processes that are repeatable.
Leveraging technology can streamline operations and improve efficiency.
SEO is evolving with AI, and agencies must adapt to stay relevant.
Financial management strategies, including ACH payments, are vital for agency sustainability.

Important Links:

Kurt’s Agency: Mañana No Mas
Toby’s Agency: The Mighty Mo!
Follow Kurt & Toby:
LinkedIn: Kurt | Toby
The WP Minute+ Podcast: thewpminute.com/subscribe

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