038 Cultivating Visibility in Your Clinic Business: The Key to Sustainable Growth with Michael Schumaker

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Welcome to this exciting episode of the podcast! 🎉 

I'm Katie Bell, your host, and I'm joined by the fabulous Michael Schumacher from HM DG. He's the mastermind behind the largest MSK marketing agency in the UK (and probably the universe! 🌌). They've got loads of experience working with clinics, helping them with marketing, and doing a brilliant job at it! 🌟

Today, we're all about "visibility" for clinic owners. We know how important it is to be seen by potential patients and make that digital presence strong! 💻 But here's the thing—forget about "leads," we want real patients, right? Let's dive into this with Michael to find out the secret sauce to attracting the right crowd without falling for those quick-fix marketing tricks. Patience and consistency, my friends, that's what we need! 🗝️

So, if you're curious about boosting your digital visibility and growing your clinic like a boss, get ready for some fantastic insights from Michael! 🎙️👏

Key Takeaways:

• Focus on digital visibility to attract more patients to your clinic.
• Forget about "leads" and aim for real patients who are actively searching for your services.
• Building a strong website with the right messaging is essential for success.
• Invest in Google My Business and SEO to improve your online presence
• Be patient and consistent in your marketing efforts; results take time
• Don't compare yourself to others; every clinic's journey is unique.
• Consider specializing in niche services to stand out from the competition.
• Reviews on Google My Business can significantly impact click-through rates.
• Avoid falling for quick-fix marketing tricks; they rarely lead to long-term success.
• Emphasise quality service and patient experience to build a strong brand identity.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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