Screaming in the Cloud Using Empathy to Solve Customer Challenges with David Colebatch
Sep 28, 2023
David Colebatch, CEO of Tidal, discusses Tidal's shift to a product-led approach and the importance of customer empathy. They talk about the challenges of growing the company from scratch, cost-savings measures in cloud, constant migrations, and the impact of generative AI on tech and creative content.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Services to Product: The Evolution
01:34 • 6min
Shifting Priorities in Cloud Migration
07:39 • 18min
Personalizing Customer Emails and the Significance of Human Caring
25:19 • 2min
Shift in Marketing Strategy and Importance of Respecting the Audience
27:18 • 5min
Ethical and Moral Considerations in Cloud Migrations
32:01 • 2min