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Using Empathy to Solve Customer Challenges with David Colebatch

Screaming in the Cloud

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Shifting Priorities in Cloud Migration

The chapter discusses the shift in customers' view of cloud migration, from an IT-centric approach to a more business-centric approach. Customers now prioritize bringing new capabilities to market quickly and leveraging AI technologies. The chapter also highlights the increasing importance of cost optimization and financial responsibility in cloud migration.

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