The Business of Authority
The “Secret” Benefit of Podcasting
Oct 30, 2023
Exploring the benefits of podcasting for lead generation and business growth, strategies for building audience engagement, long-term impact and invitations, building relationships through in-person podcasting, and the strategic value of podcasting for business in the creative agency industry.
32:51
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Quick takeaways
- Start by interviewing clients to build relationships and invert the engagement triangle.
- Podcasting creates asymmetric intimacy, building trust and credibility through a deep connection with listeners.
Deep dives
Inverting the Triangle of Podcasting Engagement
The secret benefit of podcasting discussed in the episode centers around inverting the traditional engagement triangle. Instead of starting with social media promotion and later targeting potential clients, the recommendation is to begin by interviewing clients or prospective clients. By focusing on building relationships with individuals you would like to work with, the engagement triangle is inverted, leading to more effective and targeted interactions.
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