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The “Secret” Benefit of Podcasting

The Business of Authority

CHAPTER

Building Relationships through In-Person Podcasting

The chapter explores the dynamics of coordinating with co-hosts and guests in podcasting, showcasing various formats like solo shows and panel discussions. It highlights the powerful impact of conducting in-person podcasts to enhance client relationships, suggesting a unique approach of mini-series podcasts recorded in different locations for stronger connections. The speakers share experiences and advice on utilizing podcasting to build relationships with clients and prospects, emphasizing the convenience of leveraging existing podcast studios for recording.

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