S1E01 - Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience

Oct 6, 2020

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Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!

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For this episode, our bonus AMA with Pat & Matt covers how to get off the hamster wheel of feeling like you’re beholden to your content business and more.

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Timestamps

3:04 How Pat started Smart Passive Income
6:24 Joining forces with Pat: Matt's journey in leadership
9:17 Growing your listeners: Pat's approach to podcast growth
10:28 "Podcasting is the new blogging"
12:21 Where you should really focus to grow your show
13:36 Connect with the right people and collaborations
14:37 Look for pre-existing communities
16:04 The business side of things: Monetizing SPI
18:08 Patreon, memberships and choosing how to support you
18:55 Niche down to find your community
22:25 How to justify putting a price on something
23:31 Earn the trust of your listenership
24:37 "You've earned the ability to generate an income"
26:57 Do ads in podcasting still work?
29:39 The podcast is a two-way conversation
30:47 Survey your listeners, connect with them
31:26 Connect with listeners directly through membership
35:00 Pat on how to turn your listeners into paying members
35:50 The power of social media and following up directly wiith your fans
37:27 Every Friday, Pat Flynn sends out 50 messages to fans
39:47 Staying as a solopreneur vs. growing with a team
41:24 What are the priorities in your business?
42:42 "It starts and ends with vision"
44:34 Action without vision is an nightmare
46:16 Matt shares the Multi-Generational Plan of SPI
48:45 Upgrading your mentors and Pat's reflections
51:25 Work on your $1000/hr tasks
53:24 What to let go when starting over
54:32 The 3 lists of freedom
56:31 The challenge of stopping something you love doing

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