Supercasters

Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show?We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss:Why The Colin and Samir Show launched as a podcast firstWhy big YouTubers like Emma Chamberlain are shifting to podcastingWhat creators should take away from YouTube’s news that they’re leaning into podcastingWhat it takes to succeed as a podcaster on YouTubeHow to break through a performance plateau with your showGet a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:The problems with handling host-read ads manuallyHow Gumball works for both podcasters and advertisersWhich podcasts are a good fit for the Gumball marketplaceSome of the new features the Gumball team is working on this yearGet a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform.If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to:Plan a live Twitter Space to get the most people engagedTap into Twitter’s discoverability features to get new people in your SpaceInteract with your audience in a SpaceUse the content afterwardsShay also reveals:What kind of content works best on TwitterHow to tie your podcast into Twitter’s superpowerThe keyword and topic trends that Twitter is seeing dominate the conversation in 2022Get a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners.As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best.We cover:LinkedIn’s new podcast network, how it works, and why you might want to apply to joinThe specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast listenersWhy LinkedIn Live has been Jessi’s “game changer” and how you can use it to build presence with your audienceWhy to position yourself as the brand on LinkedIn rather than your podcastSimple tips for highlighting your content to tap into LinkedIn’s SEO powerThe one call to action every podcaster should have on their personal profile Get a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity.That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.We cover:What content businesses can learn from software companies to help them thriveThe difference between and audience and a communityThe surprising best time to start building a community around your podcastHow podcasts with relatively small followings have been able to grow their revenue and profile through their communityHow to justify a much higher subscription price than you’re probably charging right nowThe 3 questions every successful community must be able to answerHow current communities can tap into the coming web3 waveGet a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail. Is the golden age of podcasting over? Warning! Pessimism ahead. We cover:What it means when tech platforms, like Apple and Spotify, enter the content gameThe misalignment with big tech that’s creating big stress for content creatorsThe industry dynamics that Nick says make it hard for the long tail to thriveWhat public broadcasters and private tech companies could do to better support smaller podcastersNick’s advice for succeeding as a podcaster… in 2027Get a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.We cover:Why it's a mistake to apply mass media dynamics to podcastingWhere long tail podcasters have an advantage over the Top 100The top reason listeners get into podcastsThe latests stats on people who support podcasts through donation or subscriptionHow smart programmatic ads could change podcasting's long tailWhere long-tail podcasters should focus their attention in the next 12 monthsGet a full transcript of this interview at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews and subscriber-only contentAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private networking community for podcasters just like youSubscribe here for FREE.

Do you dream of podcasting full-time? Kyle Cray is here to share how he was able to fulfill that dream, recently quitting his job as a software engineer to go all-in on his show. Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, and why subscription income is hands-down Kyle’s favorite.Get a full transcript of this interview on our website at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.

How much should you charge for your podcast subscription? Should you have multiple tiers or one? What about annual or lifetime memberships?Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and competitor benchmarks to your advantage, you’ll learn the secrets of buyer psychology and how to put them to work for your show.Get a full transcript of this interview on our website at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.

How do you grow from zero to 3 million downloads in 3 years? For Terri Lomax of Cultivating H.E.R. Space, a few key strategies paid off. Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in high-profile publications and collaborate with high-profile guests to continue their growth trajectory.Get a full transcript of this interview on our website at https://www.supercast.com/podcastBecome a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcastA private peer networking community for podcasters just like youSubscribe here for FREE.