Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen for:

How Alyssa found this beat
What Alyssa looks for in a story
How to become a source for Alyssa and other marketing/advertising-focused publications that cover podcasting and audio
Information on the Sounds Profitable Summit at Podcast Movement Dallas
Where to find our other podcasts, La Descarga, The Download, and Sounds Profitable: The Narrated Articles
An update on our podcast slate at Sounds Profitable and a tease of what’s to come

Here’s our favorite idea from this conversation: we need subject matter experts who are not just well-versed in their own product or company’s capabilities, but who also know how their product/company relates to and fits in with the larger audio landscape. Links:

Credits:

Hosted by Bryan Barletta & Arielle Nissenblatt
Audio engineering by Evo Terra
Executive produced by Evo Terra of Simpler Media
Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.

Reporting On The Business Of Podcasting