Reviving the Free Plan

The decision to reintroduce a free version of Basecamp stems from the recognition that offering free access can significantly increase user exposure and ultimately drive growth. Historically, Basecamp had a free plan that allowed one project, which not only attracted users but also generated organic growth as people experienced the product without a financial commitment. The co-founders discussed the insights gained from a marketing perspective, particularly noting how a free offering helped their competitors, like MailChimp, effectively grow their user base. By allowing users to try Basecamp freely, they anticipate increased engagement, which could lead to eventual conversions to paid accounts.