Coffee & Compete How to Brief Execs with Competitive Intel | Compete Week Replay #1
For the soft launch of season three of the Competitive Enablement Show, we're taking a look back at some of our favourite sessions from Compete Week 2022. To kick us off, Benevity's Growth and Market Intelligence Manager Tara Scott takes us through her best practices for briefing execs with competitive intel. For Tara, it all comes down to three main components: getting an executive sponsor, building market maps (and keeping them up to date), and cultivating relationships with cross-functional partners.
Watch Tara's Compete Week presentation on YouTube.
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Timestamps:
(00:08) Intro with Adam and Ben
(03:53) The Tl;DR of briefing execs with competitive intel
(05:04) Finding an executive sponsor
(06:18) Building a market map
(10:31) Tara's template for executive presentations
(15:27) The importance of building cross-functional partnerships
Host: Adam McQueen
Producer/Audio Editing: Ben Ronald
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Host: Adam McQueen
Production: Grayson Ottenbreit
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