The Truth About Cold Email with Raul Kaevand of Instantly

Raul Kaevand, a leader in cold emailing solutions at Instantly, dives into the world of B2B outreach. He shares his journey from a lead generation agency to a SaaS model, discussing pivotal challenges and best practices. Raul emphasizes the importance of delivering value and overcoming misconceptions about cold emailing. Listeners learn effective strategies for optimizing outreach, the art of personalization, and mastering follow-ups to convert leads. He provides insights into utilizing tools and testing methodologies to enhance email campaigns.