Tom saw a discussion on LinkedIn about why Cynefin hasn't caught on in some scenes. One take was that it's the "academic, technical" language that puts people off. Corissa has lots of experience of the power of simplifying your language from her background in copywriting, and especially usability testing her copy. On the other hand, weird new words can provoke weird new ways of thinking ... but it's also easier to dismiss weird things if you don't like their implications. Perhaps there's no right answer.

We talk about our experiences getting to grips with ideas like Cynefin, our experiences sharing such ideas with others, and we even talk about a dance class to explain the idea of the disposition of a complex adaptive system.

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