The Game with Alex Hormozi Switching Mindsets, Investing, & More (on Anik Singal) Pt. 2 - Sept. '22 | Ep 507
17 snips
Mar 4, 2023 
Anik Singal, host of The Fighting Entrepreneur podcast, chats with Alex Hormozi, a seasoned entrepreneur and investor. They dive into Alex's future investment plans and sectors he's eyeing to acquire. Alex shares insights on switching to organic traffic for better marketing and discusses his upcoming book, '$100 Million Leads.' The duo also explores the importance of authenticity in content creation and the key skills every entrepreneur needs, such as selling, building, and leadership.
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Gym Launch Pricing Model
- Alex Hormozi's Gym Launch initially offered a 16-week program for $16,000.
- The backend offered a licensing model for $42,000, allowing continued access to resources.
Organic Marketing for Acquisitions
- Alex Hormozi transitioned to organic marketing to build trust and inbound leads for acquisitions.
- Deals are partnerships, not sales, requiring trust built through content.
Long-Form Content
- Alex Hormozi prefers YouTube for posting content due to the long-form format.
- Long-form content allows for deeper dives into topics and providing more value.
