

The Editor Of This Episode Said She's Never Heard Anything Explained This Well
25 snips Sep 27, 2023
Jane Hamill, founder of Fashion Brain Academy, shares valuable insights for apparel and accessory designers. Topics include choosing a subscription or one-time fee model, asking important questions before creating content, and finding the simplest strategy to choose a niche. A must-listen episode packed with value!
AI Snips
Chapters
Transcript
Episode notes
Pick The Right Product Model First
- Decide whether your offer is a course, membership, group coaching, or consulting before packaging it.
- Choose the model based on why the buyer wants it, not just why you want recurring revenue.
Favor Annual Over Monthly Billing
- Prefer annual over monthly subscriptions to reduce monthly cancellation friction.
- Annual plans let members extract value over time and lower perceived monthly pain.
Five Questions To Test A Subscription
- Ask: what ongoing value do members get besides information, and what will they get in month 10?
- Consider time commitment, whether they pay for access to you or a community, and alternatives they might use.