30 Minutes to President's Club | No-Nonsense Sales #255 - NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe)
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Feb 13, 2024 Julia Cater from Marpipe discusses strategies for email personalization and prospecting. They emphasize the use of images in emails, adding value with examples, trigger-based email approaches, and intentionally boring subject lines. The podcast also covers tips for AE salespeople, qualification strategies, maintaining engagement, and effective prospecting emails.
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Build Lists Using Relevant Triggers
- Build your prospect list based purely on relevant triggers linked to your product.
- Avoid mass exporting broad random lists that waste your effort.
Use Boring Subject Lines
- Use intentionally boring, un-salesy subject lines for emails to increase open rates.
- Avoid typical salesy or flashy subject lines that trigger deletions.
Close Ops Without Next Steps
- Close or disqualify early stage opportunities without a next step on the calendar.
- Confidently ask for a specific next meeting time rather than seeking permission.