225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts
Dec 7, 2023
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Darren Miller, firm owner with 63,000 active clients, shares tips on scaling a personal injury practice. Topics include delegation, mass tort cases, diversification, expansion, and unique marketing strategies. Emphasizes the importance of authenticity, building a strong team, and standing out from competitors.
Delegating tasks early and hiring talented individuals allows lawyers to focus on high-value activities and build relationships.
Regular communication with clients through newsletters, phone calls, and Zoom meetings helps prevent conflicts, retain loyalty, and build trust.
Deep dives
Delegate Responsibilities and Hire Key Positions Early
Delegating responsibilities and hiring key positions early on in a law firm is crucial for success. This allows the lawyer to focus on high-value tasks and spend more time building relationships. Darren Miller, owner at D. Miller & Associates, emphasizes the importance of hiring talent that aligns with the firm's vision and values, even if budget constraints are present. His approach involves teaching and training employees to handle basic tasks, allowing him to focus on more strategic activities.
Maintain Consistent Communication with Clients
Maintaining consistent communication with clients is vital in preventing conflicts and retaining their loyalty. Darren understands the risk of losing clients to other firms when they don't hear from their lawyer for extended periods. He advises lawyers to proactively reach out to clients through newsletters, phone calls, and Zoom meetings to show interest and engagement. By doing so, lawyers can reassure clients that they are there to assist them, build trust, and reduce the likelihood of clients seeking representation elsewhere.
Embrace Authentic Personal Branding
Authentic personal branding can set lawyers apart from their competitors and create a memorable impression. Darren Miller advocates for embracing one's true self and incorporating personal interests and hobbies into marketing strategies. He shares his passion for superhero movies and uses this to connect with clients. By showcasing their authentic selves, lawyers can establish a unique identity and build stronger relationships with clients who resonate with their values and interests.
Stand out from the crowd with tips from a firm owner who's been there. Darren Miller learned through trial and error; transforming a $5000 loan into a practice with 63,000 active clients. The owner of D. Miller & Associates (@dmillerlaw),he shares the wisdom he's gained from over two decades in practice. To help your firm run smoother and grow stronger, he stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass tort cases - from investing to avoiding dual rep conflicts. And shares why you should care less about what the competition thinks.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
When should PI firm owners think about getting into mass torts?
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When and how should you approach expansion?
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert