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In this episode of the Life Science Success Podcast, host Don Davis, PhD, MBA, sits down with Dr. Patrick Hurley, VP of Marketing at EndoSound, to explore the cutting-edge world of endoscopic ultrasound technology. Dr. Hurley brings a wealth of experience to the conversation, with 13 years in product and market management in the medical device industry and a Ph.D. in biology specializing in neuroscience.

Listeners will gain insights into Dr. Hurley's journey from academia to the medical device industry, and how his background in neuroscience has influenced his career in marketing. The discussion delves into EndoSound's innovative approach to endoscopic ultrasound technology and its potential impact on patient care and the field of gastroenterology.

Dr. Hurley shares his expertise on building successful marketing strategies in the medical device sector, particularly in the GI space. He discusses the challenges and opportunities in launching new GI products and building strong relationships with key opinion leaders in the gastroenterology community

00:00 Introduction to the Podcast

00:40 Sponsor Message: D3 Digital Media Marketing

01:20 Guest Introduction: Dr. Patrick Hurley

01:51 Dr. Hurley's Career Journey

05:31 The Role of a PhD in Marketing

09:05 Transition from Consulting to Marketing

14:32 Pivotal Career Moments

17:04 Introduction to Endosound

17:13 Endosound's Technology and Mission

20:39 Role and Responsibilities of a VP of Marketing

24:35 Traditional Systems and Their Challenges

25:12 Endosound's Innovative Solution

25:28 Space Efficiency in GI Suites

28:13 EGD and EUS Procedures

30:42 Marketing Medical Devices

34:35 The Future of Endoscopic Ultrasound Technology

36:44 Building Brand Identity

39:20 Leadership and Personal Insights

46:15 Conclusion and Final Thoughts

Transforming Gastroenterology: Insights from Dr. Patrick Hurley