The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs An Insider Spills the Secrets to Starting a $1M+ SaaS Agency⏐Ep. #142
Mar 12, 2025
In this engaging discussion, Robin Alex, co-founder of HighLevel, shares his entrepreneurial journey from resolving lead management challenges with his agency to creating a thriving SaaS platform. He reveals how HighLevel supports millions globally and enables SaaSpreneurs to generate recurring revenue. The conversation dives into leveraging AI tools for better customer engagement, the shift from traditional agencies to tech-driven models, and effective lead generation strategies. Robin also highlights innovative approaches for maximizing online presence and fostering strong client relationships.
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Starting an Agency
- Offer free website chat widgets and forms to local businesses to gather leads.
- Gauge pricing by asking what they would pay if it weren't free, then use their answers as leverage for future sales.
Leveraging AI
- Offer AI-powered missed call services to businesses. This addresses a significant pain point of missed leads after hours.
High Hit Rate
- Robin Alex achieved an 85-90% hit rate by approaching local businesses and offering website lead generation tools.
- His closing rate improved over time as he gained testimonials and built relationships.