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Steven Pope, at Ecom North 2024, talks about the difference between Shopify and Amazon. Learn why Amazon’s higher conversion rates and traffic strategies make it a great platform for growing your sales.

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#ShopifyVsAmazon #AmazonTraffic #EcommerceTips #AmazonTips #Shopify 

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Timestamps
00:00 - Introduction: Traffic Cannibalization
00:12 - Why DTC Brands Don’t Always Succeed on Amazon
00:56 - Key Differences Between Shopify and Amazon
01:44 - Focus on Traffic: SEO and PPC for Amazon
02:30 - Why Amazon Converts Better Than Shopify
03:15 - Dealing With Amazon’s Buy Box Issues
04:00 - The Truth About Reviews on Amazon
05:15 - Using AI for A+ Content and Keyword Optimization
06:10 - Final Thoughts on Amazon and AI

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