My Amazon Guy The Real Difference Between Shopify and Amazon for Entrepreneurs
Steven Pope, at Ecom North 2024, talks about the difference between Shopify and Amazon. Learn why Amazon’s higher conversion rates and traffic strategies make it a great platform for growing your sales.
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#ShopifyVsAmazon #AmazonTraffic #EcommerceTips #AmazonTips #Shopify
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Timestamps
00:00 - Introduction: Traffic Cannibalization
00:12 - Why DTC Brands Don’t Always Succeed on Amazon
00:56 - Key Differences Between Shopify and Amazon
01:44 - Focus on Traffic: SEO and PPC for Amazon
02:30 - Why Amazon Converts Better Than Shopify
03:15 - Dealing With Amazon’s Buy Box Issues
04:00 - The Truth About Reviews on Amazon
05:15 - Using AI for A+ Content and Keyword Optimization
06:10 - Final Thoughts on Amazon and AI
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