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Business of Story
#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story
Oct 30, 2023
45:03
Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.
#StoryOn!
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode