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The Bootstrapped Founder
322: Noah Kagan — Early Stage Founder Hurdles & How to Jump Them
May 22, 2024
Noah Kagan, Founder of AppSumo, shares insights on building a successful software business. Topics include asking for help, messaging repetition, business development, patience, book launches, and building relationships for business growth. The conversation explores overcoming fears, persistence in entrepreneurship, and the value of nurturing a business with patience and strategic planning.
46:09
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Quick takeaways
- Building relationships with customers through personalized experiences is crucial for business growth.
- Strategic marketing tactics involve working backwards from success, repeating effective strategies, and maintaining consistent messaging.
Deep dives
Noah Kagan's Approach to Starting Businesses in Public
Noah Kagan shares his insights on starting businesses in public, highlighting the importance of being curious and connecting with people. He emphasizes the power of actively building relationships with customers and engaging with them, whether through DMs, emails, or video chats. Noah's strategy focuses on being intentional, solving problems creatively, and delivering personalized experiences to customers.
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