The Jasmine Star Show From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot
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Oct 21, 2025 Dylan Jahraus, a multi-7-figure entrepreneur, shares her inspiring journey from Etsy shop owner to digital education powerhouse. She reveals why she pivoted away from physical products and the importance of hiring aligned team members. Dylan discusses the mindset shifts that led to rapid revenue growth, including embracing scalable systems and automating processes. With a focus on building a business that supports life rather than sacrificing it, she provides invaluable advice for entrepreneurs on achieving success without burnout.
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From Foam Letter To Viable Product
- Dylan started her Etsy shop by listing a foam-and-toothpick floral letter used at her wedding which sold unexpectedly.
- Her husband then redesigned it in wood so they could fulfill orders at scale.
10K Months Changed Her Plans
- Four months after launching she hit consistent $10K months and realized she could out-earn her corporate job.
- She declined a Petco HQ job and went all-in on Etsy while pregnant with her first son.
Make Customer Needs Your Product Map
- Listen to and study your customer to expand product lines into related needs.
- Serve the customer first and build products that follow their lifecycle and spending habits.