SBP 062: The Barber's Brief - March 13, 2024

Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: [CNN] House panel unanimously approves bill that could ban TikTokHeadline + Link + Top 3 Points Link: https://www.cnn.com/2024/03/07/tech/congress-bill-bans-tiktok-america/index.html?darkschemeovr=1 [Marketing Week] TIME - The one true measure of marketing effectiveness Link: https://www.marketingweek.com/ritson-measure-marketing-effectiveness/ [Marketing Week] Meta Spotlight How AI Investments Are Paying Off For Advertisers Link: https://www.marketingdive.com/news/meta-ai-investments-advertiser-lessons-2024/706973/ [Marketing Week] Marketing Teams are increasingly outsourced Link: https://www.marketingweek.com/skills-shrinking-teams-outsourcing/ [Yahoo Finance] The Canadian Marketing Association Unveils Plans for Its Inaugural CMA Marketing Week to Drive Industry Innovation Link: https://finance.yahoo.com/news/canadian-marketing-association-unveils-plans-125500328.html [CryptoNews] El Salvador Could become one of the Worlds Richest Countries due to Bitcoin Link: https://cryptonews.com/news/el-salvador-may-become-one-of-the-worlds-richest-countries-due-to-bitcoin-holdings.htm Marketing Moment Most contagious report 2023: 2023 Orange / Bleues’ Highlights / Marcel, Paris Summary: In July 2023, one ad from the Women’s World Cup garnered a lot of attention, from French telco Orange. The spot highlights the talent of the women’s French national team (known as ‘les Bleues’) and calls out prejudice against women’s football. Download Link: https://shorturl.at/goO39 Ad of the Week MPfizer - Here’s to the Next Fight, Letsoutdocancer.com Video Link: https://youtube.com/watch?v=fwvjimuwVyY&t=59s Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber