We Are For Good Podcast - The Podcast for Nonprofits 222. Level-Up Your Impact Through Purposeful Marketing + 2022 Nonprofit Marketing Trends You Can’t Ignore - Maria Bryan
Meet Maria. This nonprofit digital marketing whiz centers her work solely in driving "purposeful marketing." We're talking about how to level-Up your impact for purposeful marketing + 2022 nonprofit marketing trends you can’t ignore. She's a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place - and you know we're chatting about that too 📖🌍❤️
💡 Learn:
-2022 major marketing trends for nonprofits
-3 things to focus on and invest in this year
-Why content planning is strategic & time-saving
-Focusing "Calls to action" in email and social channels
Episode Highlights
- Maria’s story and journey to where she is today (2:37)
- Marketing trends you can’t miss in 2022 (8:50)
- Focus on Hybrid Experiences
- Focus on Video
- The Rise of AI Tools
- Optimize Mobile
- Appeal to Gen Z
- Have an Email Marketing Strategy
- Overview of purpose-driven marketing (19:00)
- 3 things to invest in and focus on to market on purpose (24:00)
- Have a deep understanding of your audience
- Develop strategic goals and objectives
- Content Planning
- A Powerful Moment of Philanthropy in Maria’s Life (30:00)
- Maria’s One Good Thing: You belong here and you're making the space better for being here. (34:00)
For more information and episode details visit: www.weareforgood.com/episode/222
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
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