The Aspiring Solopreneur

185. [Re-Release] Why Hosting Events May Be A Solopreneur's Best Marketing Tool Yet - Sound Bite Episode

Apr 18, 2025
Discover how hosting events can transform your solopreneur journey! Learn why rebranding webinars as exciting gatherings can boost engagement and lead generation. Dive into techniques for creating themed micro-conferences that not only offer valuable content but also foster community connections. Embrace the power of personal interactions and informal networking in online events—it's all about building real relationships that transcend simple resource sharing!
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ADVICE

Rebrand Webinars as Events

  • Reframe simple webinars as "events" to make them more exciting and engaging.
  • Events create valuable interactions and a community feeling that content alone can't provide.
ADVICE

Run Two Event Types

  • Host two types of events: one for problem solving among solopreneurs and another featuring expert educational sessions.
  • These events provide real value, keep participants coming back, and generate quality leads.
INSIGHT

Rename Webinars to Boost Interest

  • Calling an online seminar a "webinar" reduces email open rates due to perceptions of boredom.
  • Using "event" or "micro conference" sounds more exciting and attracts higher engagement.
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