Get Yourself Optimized® 546. Intuition as Your Compass with Ava Carmichael
Jan 1, 2026
In this discussion, Ava Carmichael—a digital marketing strategist and former fashion designer—reveals how she blends intuition, data, and experience to craft powerful marketing strategies. She shares her journey from fashion to marketing, emphasizing the importance of fully committing to one's passion. Ava highlights a three-pronged approach to intuition, why authentic content trumps technical SEO, and the growing necessity of video in branding. Listeners will gain insight into distinguishing gut feelings from fear and the impact of strong client relationships.
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Three-Prong Marketing Intuition
- Ava Carmichael combines instinct, marketplace data, and experience to form marketing intuition.
- She treats intuition as a three-prong system rather than a mystical one-off signal.
Rescuing A Brand From Premature Messaging
- Ava described stepping in when a client's public messaging didn't match their true brand direction.
- She warned that premature product launches with undeveloped personal brands can be "brand suicide."
Early Blogging Built Her Brand
- Ava built her personal brand early by blogging and treating online posts as extensions of herself.
- Doing everything herself forced her to learn content marketing, SEO, and ads through trial and error.