96. Strategies Over Tactics: Insights from Renowned Marketing Experts

Game changing marketers are connectors at heart. They cast aside the hunt for the lowest cost-per-click and ROI in exchange for genuine relationships. They make an individual feel seen and understood while talking to thousands at once.

Just as trial attorneys invest in pre-trial to maximize the value of the case, elite marketing campaigns are treated as an asset — invested generously. It is in the spirit of wise investments that we bring you some of the best marketing insights that challenge convention and spearhead innovation.

Speed and Consistency

Imperfect consistency will win every time. Digital marketing moves at warp speed. To stay relevant requires nimble execution. Billy Gene Shaw is consistent in both delivery and innovation by producing daily digital content.

If you want your law firm to be number one, you have to say it — and say it often to the people you want to hear it.

Understand Your Superpower

Do one thing and do it well. Seth Godin posits that to become extraordinary, attorneys have to pick a focus and increase the quality of cases. Placing constraints on a law firm creates a box with edges that can be leaned into — it is in pushing these specific boundaries that innovation is possible.

Lawyers do not need to serve everyone to be successful. Pat Flynn discusses the merits of hyper-focusing existing community members and converting them into superfans.

Quality Will Draw Quantity

Great content gives the client value. It demonstrates an understanding of their unique challenges and that you — and you alone — can solve them. But simply listing a law firm's success stats and data won't cut it. Ryan Deiss spent over $15 million on testing marketing strategies to understand what works. He knows that storytelling will win every time. Cost-per-click is a stable commodity. The competitive edge comes not from hacks or tricks, but from following up with the lead and turning a prospect into a client.

In this episode

• Billy Gene Shaw on crafting a strong narrative and sharing it with your audience.
• Seth Godin on shifting to a mindset of collaboration and quality audiences.
• Ryan Deiss on marketing as the through line of every successful business.
• Pat Flynn on understanding your audience and making deposits to your super fans.

Links and Resources

• The Game Changing Attorney Podcast
• Michael Mogill Facebook
• Michael Mogill Twitter
• Michael Mogill Instagram
• Michael Mogill LinkedIn
• Crisp Website
• Crisp Facebook
• Crisp Twitter
• Crisp Instagram
• Crisp LinkedIn
• EPISODE 29 — Billy Gene Shaw — Entertain, Educate, Execute: How to Dominate on Social Media
• EPISODE 32 — Seth Godin — Putting Your Best Work Out Into the World
• EPISODE 36 — Ryan Deiss — Truth Over Tactics: Marketing Strategies That Actually Work
• Episode 87 — Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business