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The Joe Pomp Show
EXCLUSIVE: ALLCITY Network Raises $12 Million Series B, Launching Its 5th Market In Dallas Later This Month
Aug 20, 2024
In this engaging conversation, Brandon Spano, co-founder and CEO of ALLCITY Network, shares insights on their recent $12 million Series B funding and the strategic launch in Dallas. He highlights the importance of diversifying revenue and the evolving landscape of talent acquisition in sports media. Brandon discusses the challenges of maintaining business stability during adversity, the impact of local sports teams on revenue, and innovative strategies for growth. Plus, he emphasizes the power of understanding local dynamics to engage communities effectively.
33:46
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Quick takeaways
- ALLCITY Network's strategic market selection focuses on local sports interest and media landscapes, ensuring sustainable growth and community engagement.
- The recent $12 million Series B funding round will enhance ALLCITY's digital footprint and local content strategies, increasing visibility and partnerships.
Deep dives
All City Network's Unique Model
All City Network serves as a central hub for sports fans, providing an interactive and localized experience across various media formats. With content available in audio, video, and written forms, fans can engage with their favorite local teams throughout the day—from reading articles and listening to podcasts to watching live shows. This comprehensive approach allows All City to establish strong connections with fans, offering experiences that include live discussions during games and events like watch parties in local bars. By focusing on local coverage, the company ensures that fans can access relevant and immediate content that resonates with their passion for sports.
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