CMO Series Live Special: The AI Revolution and What it Means for CMOs

On Thursday, June 5th, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed sessions led by senior marketing leaders and managing partners. Today, we are revisiting one of the standout sessions of the day, which explored the way AI is reshaping the landscape for legal marketing and business development. 

Moderated by Sam Page, we heard from:

• Jen Leonard, Founder & Principal at Creative Lawyers, 
• Darth Vaughn, Associate General Counsel & Managing Director, Policy and Legal Operations at Ford Motor Company
• Bridget Mary McCormack, President and CEO at American Arbitration Association
• Jim Metzger, Chief Financial Officer at Reed Smith

Jen, Darth, Bridget, and Jim addressed how CMOs can adapt to recognize and meet their clients' needs and expectations, and how to make internal strategic investments in having AI-driven legal services.

This special episode covers: 

• How AI is changing the conversations that they are having in their organizations
• The strategic steps CMOs should be taking to revolutionize business development and marketing models as AI comes into play
• Examples of specific AI deployments 
• The current positioning of the wider market for adopting and using AI, especially for clients of law firms  
• The methods to train and develop associates on the use of AI, whilst focusing on critical thinking
• The approaches that CMOs can take to having conversations with their CFOs on rationalizing the cost of implementing AI