Selling From The Heart with Larry Levine

My guest today had 27 years of in-the-field B2B sales experience in the technology industry. He knows what it takes to be successful. He's successfully sold office technology, document management solutions, and managed services to customers ranging from up-and-down the street accounts for Fortune 500 companies.

After a conversation with a current customer about LinkedIn, he became fascinated with this emerging network of business people. He started experimenting with LinkedIn in his copier sales process. During this time, he learned from trial and error what works and what doesn't work.

In the fall of 2013, he accepted a new challenge as a major account rep for a Japanese OEM in Los Angeles, one of the most competitive markets in the world. He walked into a zero base territory with no MIF to flip. Using his LinkedIn sales strategies he booked $1.3 million in hardware sales in 2014 and left behind a $1.6 million pipeline for the next rep to develop.

Now he coaches B2B sales professionals to do what he did. Since 2015 he has coached both quota-busting tenured reps and green millennials just beginning their careers. Both appreciate the practical nature of his coaching.