CleanTechies #249 Why There's a Trillion-Dollar Green Building Boom Happening | Matt Ellis (Measurabl)
Jun 25, 2025
In this discussion, Matt Ellis, Founder and CEO of Measurabl, dives into the trillion-dollar green building boom. He shares insights on transforming real estate’s sustainability through innovative data and AI solutions. Matt emphasizes the importance of adapting strategies in a changing market and building a strong company culture in the climate tech sector. He provides valuable advice for aspiring climate tech entrepreneurs and highlights the critical role of talent acquisition in fostering a successful team culture.
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Measurabl's Reinvention Journey
- Measurabl has reinvented its product multiple times, evolving from a monolithic product to a multi-product platform.
- The company expanded focus beyond just real estate owners to include lenders, adapting to market needs and scale.
AI’s Value Lies in Unique Data
- Proprietary and unique sustainability data sets Measurabl apart in applying AI.
- Their 13 years of granular data enable monetizable and valuable AI-driven sustainability insights.
Focus On Customer Business Outcomes
- Climate tech founders must focus on improving customers' business outcomes, not just regulatory compliance.
- Deliver sustainability solutions that help customers make or save money to create a strong business case.