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#249 Why There's a Trillion-Dollar Green Building Boom Happening | Matt Ellis (Measurabl)

CleanTechies

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Navigating Climate Tech in Real Estate

This chapter explores the mindset necessary for climate tech entrepreneurs, emphasizing alignment with business profitability over regulatory compliance. It highlights the challenges and strategies in fostering a positive company culture, especially in green real estate, and the importance of clear communication as teams grow. Additionally, the chapter addresses the complexities of adopting sustainable technologies in a challenging economic environment and the need for empathy when engaging with real estate professionals.

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