When my friend Eugene Choi dropped by my place last week, we had one of the rawest conversations I’ve ever had about my business. For the first time, I opened up about the wins I’ve kept quiet, the mistakes that nearly sunk me, and the moments—and people—that altered my path forever.

This is the unfiltered backstory I’ve never fully shared, until now. Tune in and, you’ll hear:

1:56 - Why my mastermind is (apparently) an anomaly
6:56 - How my mastermind helped me go full-time
15:09 - Surviving divorce and a big business blunder
19:08 - Ray Edwards' belief
26:11 - Donald Miller's kindness
31:09 - Todd Herman, Mary Valloni, so many others
42:37 - The providence of God
45:45 - My master plan for an IP empire
51:53 - Ann Ahn, an early hero
58:38 - Join me for You Are the Brand AI Summit

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466 - The Secrets and Stories I've Kept Hidden for a Decade - Til Eugene Choi Got Me Talking