Entrepreneurs on Fire How to Dramatically Improve Conversions and Marketing Performance with Justin Christianson: An EOFire Classic from 2022
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Jun 26, 2025 Justin Christianson, a digital marketing veteran and co-founder of Conversion Fanatics, shares insights on dramatically improving conversions. He emphasizes the importance of patience and a long-term mentality in business. Listeners learn how understanding their audience and utilizing split testing can enhance marketing effectiveness. The discussion also highlights the value of team diversity over the myth of the 'unicorn' employee. Justin underscores the significance of personal health and self-care as foundational to entrepreneurial success.
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Work Smarter, Not Harder
- You don't need to hustle as hard as people think to become successful.
- Work smarter by leveraging systems and processes to make life easier and less stressful.
Embrace Patience and Continuous Improvement
- Embrace patience and focus on continuous daily improvement (Kaizen).
- Move the needle by controlling what you can each day, benefiting both business and family life.
Long-Term Mentality Wins
- Having a long-term mentality is a winning mindset for entrepreneurs.
- Short-term wins rarely add up to the lasting success you want in business.