She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.

Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.

Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.

How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?