The 5 Marketing Mistakes You Need To Avoid In 2024
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Jan 18, 2024
Avoiding marketing blunders in 2024 is essential, and the hosts share how to break free from mediocrity. They discuss how Red Bull's bold marketing strategies shaped its success, emphasizing high standards and impactful branding. Listening to customers is vital— active engagement beats data reliance. The duo highlights the importance of simplicity in messaging and making sure to enjoy the marketing process. With entertaining anecdotes, they blend humor and insights for effective marketing journeys.
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volunteer_activism ADVICE
Avoid Being Average
Avoid being average in marketing by understanding your go-to-market funnel.
Identify areas where you need to outperform competitors and focus on excelling there.
question_answer ANECDOTE
Red Bull's Tagline
Red Bull's founder rejected over 40 taglines before "Red Bull gives you wings."
This highlights the importance of high standards, even with limited resources.
volunteer_activism ADVICE
Avoid Apathy
Apathy is the worst marketing outcome; take risks and differentiate.
Strive for remarkability, even if it means being controversial.
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Turning Ordinary Moments into Extraordinary Results
Shane Parrish
In 'Clear Thinking', Shane Parrish provides a comprehensive manual for improving decision-making and personal growth. The book highlights how most people operate on autopilot, driven by behavioral defaults shaped by biology, evolution, and culture. Parrish offers strategies to recognize and capitalize on pivotal moments between stimulus and response, using stories, mental models, and a 4-stage decision process (define, explore, evaluate, execute). The book aims to help readers build self-knowledge, self-control, and self-confidence, and to make better decisions by balancing emotions with rational thinking and gathering high-quality information.
Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders.
Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.
Marketing Against The Grain 