The 5 Marketing Mistakes You Need To Avoid In 2024
Jan 18, 2024
31:33
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Learn about the marketing missteps to avoid in 2024, including the importance of not being average, avoiding apathy, and valuing customers as a marketer. Discover the significance of simplifying your story and repeating it. Find out why having fun is crucial in marketing. The podcast also discusses the story of Red Bull and the challenges of pronouncing Irish names. Explore the importance of setting high standards, leveraging the internet and influencers, and being customer-centric in marketing.
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Quick takeaways
Avoid being average and take risks in marketing to achieve exceptional outcomes.
Be customer-centric by listening to customers and addressing their problems effectively.
Simplify marketing messages and repeat them consistently to create a lasting impact on customers.
Deep dives
Transforming Your Business and Marketing Career in 2024
In this podcast episode, the hosts discuss the importance of transforming your business and marketing career in 2024. They emphasize the need to develop new skills and to stop engaging in practices that sabotage success. The hosts also share some practical tactics that can be implemented in businesses today. They highlight the significance of taking risks and avoiding apathy in marketing. They stress the importance of being customer-centric and understanding the needs of customers. Finally, the hosts emphasize the power of simplifying and repeating marketing messages and the importance of having a team that is enthusiastic and has fun in their work.
Avoiding Apathy and Taking Risks in Marketing
The hosts emphasize the importance of avoiding apathy in marketing and taking risks. They assert that playing it safe and being average hinders success in marketing. They provide examples of successful marketing campaigns that involved taking risks and being bold. The hosts quote Shane Parrish's book, highlighting how staying in the 'zone of average' can lead to inertia and missed opportunities. They stress that exceptional outcomes are often achieved by people with higher than average standards.
Being Customer-Centric and Understanding Customer Needs
The hosts discuss the importance of being customer-centric in marketing. They highlight the need to listen to customers and gain insights from customer calls. They emphasize that a company that understands customer problems and addresses them effectively will likely succeed. The hosts recommend spending time with customers, shadowing support calls, and utilizing call intelligence tools to gather valuable customer insights.
Simplifying and Repeating Marketing Messages
The hosts emphasize the power of simplifying marketing messages and repeating them consistently. They highlight the impact of a simple, memorable tagline, using examples such as 'a thousand songs in your pocket' from the original iPod ad. They stress that repeating the message multiple times is crucial, even if it feels redundant internally. The hosts emphasize the need for simplicity and repetition to create a lasting impact on customers.
Having Fun and Being Passionate in Marketing
The hosts highlight the importance of having fun and being passionate in marketing. They discuss how enthusiasm and creativity resonate with customers. They argue that a team that is engaged, inspired, and enjoys their work produces better marketing outcomes. The hosts urge marketers to tap into their inspiration and creativity, as well as to reflect on the impact and value marketing has on businesses and customers.
Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders.
Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.