A Critical Look at 2024 Wellness Trends with Faye McCray

Well+Good head of content Faye McCray joins us to discuss 2024 wellness trends, including new options for postpartum care, AI in fitness, medical testing, wellness real estate, and more. We talk about the upsides and downsides of these trends, why Christy is skeptical of most of them, the unmet social needs they’re responding to, and how you can set boundaries around trends to avoid wellness traps.

Faye is Head of Content at Well+Good. She is an author, executive leader, journalist and attorney with a passion for brand building and storytelling. For nearly a decade, she practiced law in competitive, fast-paced environments while building her own platform as a notable freelance writer and author. Faye founded and helmed Weemagine, a website devoted to inspiring creativity in children, before leading acquisitions and engagement for a leading tax publication. During Faye’s tenure, the social media platforms increased by over 200%, video content received over 500% more views, and podcast downloads increased to almost a half a million downloads and secured multiple advertisers.

Most recently, Faye led mental health content and diverse and underrepresented audience strategies for a billion-dollar publisher that hosts over 100 million monthly views. Faye led the rebrand, relaunch, and double-digit % YoY growth strategy for their mental health strategy and efforts to increase audience for the entire portfolio of brands. Faye was honored on the Cynopsis Digital List for innovation and leadership in digital media.

Faye is also a notable public speaker appearing on a number of media outlets and podcasts as well as numerous conferences and events including Reuters, ViVE, Ad Week, and many more. Her bylines have been featured in Authority Magazine, Huff Post, Parade, AARP Magazine and many more. She is a graduate of Binghamton University, (B.A.), the Johns Hopkins University, (M.A., magna cum laude), and Howard University School of Law. Most importantly, Faye is a married mom of three beautiful sons, a two-year old calico cat and a six month old Bernedoodle. Find her work at wellandgood.com.

If you like this conversation, subscribe to hear lots more like it!

Support the podcast by becoming a paid subscriber, and unlock great perks like bonus episodes, subscriber-only Q&As, early access to regular episodes, community threads, and much more. Learn more and sign up at rethinkingwellness.substack.com.

Christy's new book, The Wellness Trap, is now available wherever books are sold! Order it online or ask for it in your favorite local bookstore.

If you're looking to make peace with food and break free from diet and wellness culture, come check out Christy's Intuitive Eating Fundamentals online course.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rethinkingwellness.substack.com/subscribe