How AI Sales Assistants Can Boost Your eCommerce Revenue by 500% | Shauli Mizrahi

Ever wondered why your online customers disappear whilst brick-and-mortar shoppers get personalised guidance? Shauli Mizrahi reveals how AI sales assistants are revolutionising eCommerce by recreating that personal touch digitally, delivering 5x ROI guarantees and transforming casual browsers into loyal customers.

We explore how Rep AI's behavioural intelligence framework predicts the exact moment shoppers need assistance, the surprising psychology behind human-AI trust, and why treating AI as a sales tool rather than customer support creates measurable revenue increases. Discover the future of conversational commerce and practical steps to implement AI assistants without technical expertise.

Key Point Timestamps:

• 04:36 - The fundamental gap between online and offline shopping experiences
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• 10:02 - How behavioural AI builds customer profiles and predicts intervention needs
• 24:24 - Why humans trust AI more than people for sensitive shopping decisions
• 36:24 - The biggest mistake: treating AI chat as customer support only
• 41:01 - Implementation without risk: getting started with AI sales assistants

The Abandoned Shopping Cart Problem (04:36)

"We love the experience of brick and mortar stores. How you go into a brick and mortar store, get concierge help, white glove support, someone helping you with whatever you need, recommending products, answering any questions. And when you dive into an eCommerce online store, you're there by yourself."

The psychological disconnect between online and offline shopping costs businesses millions. Whilst physical stores provide immediate guidance and reassurance, online shoppers navigate alone, resulting in 70% cart abandonment rates. AI sales assistants bridge this gap by recreating the personal touch digitally.

Behavioural Intelligence Framework (10:02)

Shauli's approach differs from traditional chatbots through predictive intervention rather than reactive support. The system tracks customer behaviour from entry, building detailed profiles based on browsing patterns and engagement signals. Rather than waiting for contact, the AI evaluates whether visitors will purchase independently or need assistance, proactively approaching at-risk customers with contextual, personalised conversations.

"What we do is that we track the behavior of customers from the moment they walk into our site... the AI tries to evaluate if this customer will end up buying by itself, by himself or herself, or if this customer needs some assistance."

The Trust Evolution (24:24)

Human acceptance of AI has transformed dramatically. Initial skepticism in 2020 evolved through treating AI like search bars to today's full conversational commerce adoption. Customers now share sensitive information more freely with AI than humans, viewing AI as non-judgmental and anonymous.

"People are basically giving them the AI, the full life story, and it's okay... they don't think they would treat the same, they treat humans the same way. I don't think there would be that open."

Research confirms this trend: perceived empathy and non-judgmental nature drive AI chatbot trust more than technical capabilities alone.

Beyond Customer Support (36:24)

The most significant mistake businesses make is categorising AI chat as customer support rather than sales technology. This misunderstanding costs revenue by delegating AI ownership to customer service teams instead of conversion optimisation specialists.

"A lot of brands... will say, hey, OK, that's chat. Chat is not my business, Chat belongs to the CX department, the customer support department."

AI sales assistants excel at product education, recommendation engines, objection handling, and choice simplification—all sales functions requiring expertise and empathy rather than simple query resolution.

Today's Guest

Name: Shauli Mizrahi

Title: CTO and Co-Founder

Company: Rep AI

Bio: Experienced technology professional with expertise in AI-driven eCommerce solutions and behavioural prediction systems. Previously served as VP of R&D at Browsi, developing AI-powered advertising optimisation tools.

Contact: https://hellorep.ai/ | https://www.linkedin.com/in/shaulimizrachy/

Resources

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