This Week in Startups

Japan’s Startup Revolution (feat. Kathy Matsui) | E2235

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Jan 14, 2026
Kathy Matsui, a general partner at MPower Partners and board member at Uniqlo, dives into the current transformative landscape of Japan’s startup scene. She discusses why 40% of Japanese students now prefer entrepreneurship over corporate careers, the lingering effects of the 1990s economic crisis, and MPower's focus on fostering 'Japan Dynamism.' Kathy also highlights the unique approaches to ESG in Japan compared to the US, and the critical role of government support for aspiring unicorns and female founders in the country.
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INSIGHT

Deflation Shaped Japan’s Inward Mindset

  • Deflation in the 1990s forced Japanese companies and consumers to hunker down and turn inward.
  • That long period of stagnation explains why many Japanese businesses focused domestically for decades.
INSIGHT

Labor Shortage Fuels Startup Interest

  • Japan now has a shrinking workforce, creating a seller's market for young talent.
  • That labor scarcity and rising wages are driving more graduates to consider startups.
INSIGHT

Students Prefer Startups Over Big Firms

  • Student career ambitions shifted: over 40% at University of Tokyo now want to start companies.
  • This cultural change signals a generational move away from secure corporate careers.
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