Fighting Fraud & Optimizing Revenue w/i Online Ticket Sales | Shawn Kelley (ex-SeatGeek)

Fraudology is presented by Sardine. Get your tickets to Sardine[Con] and end the scamedmic

While fraud & payments differ in every online industry, the world of event ticketing is unique & complex, but also very fascinating. First, it's important to know the differences between primary and secondary markets in ticket fraud and who ticket brokers are, and why they're often considered a "necessary evil".

In this episode of the Fraudology podcast, host Karisse Hendrick sits down with Shawn Kelley, Former Director of Payment and Risk Operations at SeatGeek. Kelley shares his unique & unexpected journey into fraud prevention for a (then) small startup selling event tickets online called SeatGeek 7+ years ago. While building a fraud prevention and Trust & Safety department from scratch, he stumbled upon a new challenge of processing payments on behalf of venues partners thanks to a new partnership with an NFL team.

Throughout this episode, Shawn shares his passion for "zooming in" and "zooming out" on complex challlenges to identify solutions that not only saved SeatGeek millions and protected their customers, but that also became new lines of revenue for the business.

And then....Covid hit and all events were indefinitely "postponed". The unique complexities & nuances of being both a primary and secondary ticket provider really came into play during this time, providing a lot of chalenges that needed solved quickly, despite a world full of unknows. Karisse & Shawn also discuss the importance & opportunities of synergy between fraud and payments, uncovering the complex interplay in ticket transfers, and considerations to be made when selecting a machine learning partner, and it's struggle with ever-changing demographics.

Connect with Shawn: https://www.linkedin.com/in/shawnkelley/

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.