A repeatable system for stronger ideas and stories

28 snips

Nov 4, 2024

Explore the art of storytelling as a mastered skill rather than a gifted trait. Discover a unique technique that involves openly sharing your thoughts to refine your ideas. Delve into the challenges faced by online creators in engaging their audiences. Learn how curiosity and insightful questioning can unlock creativity, leading to more original storytelling. This episode encourages a practical approach to enhance communication and storytelling for anyone eager to connect more meaningfully.

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ADVICE

Share Your Thinking

Share your thinking publicly to generate momentum.
Don't just build in public, but aerate your thinking to sharpen it.

INSIGHT

Communication as a Skill

Communicating effectively is a skill, not a gift.
Mastering this skill involves asking obvious next questions, not seeking lightning-strike insights.

ANECDOTE

Conversion Alchemy Example

Jay Acunzo uses Chris Silvestri's business, Conversion Alchemy, as an example.
Chris's initial explanation of his work was tangled, highlighting the need to refine thinking.

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"You have a real gift," we say to our storytelling heroes. But do they? Storytelling is a skill. Communicating with greater impact is a craft. It’s not something anyone is gifted. It’s something we all can master.

Today, it’s just me, Jay. Hello! I’m trying a solo episode, sharing my favorite trick for stronger ideas and stories.

Be forewarned: this trick involves sharing your thinking publicly. Not “building in public,” as many like to talk about doing, but by aerating your thinking to sharpen it.

So what “thinking” are you aerating? A very specific kind. To communicate in ways that resonate does NOT require you to experience a lightning strike insight or sensational story. This isn’t about doing something grand and newsworthy either.

No, this trick requires us to do something which our society doesn’t often teach, but it’s free and easy to start.

RESOURCES:

Subscribe to Jay's newsletter at jayacunzo.com

Join Jay's membership program for business storytellers and service providers, the Creator Kitchen

Follow Jay on LinkedIn, Instagram, or Threads

Produced by Ilana Nevins

Cover art designed by Blake Ink

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ABOUT JAY:

Jay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today’s top thought leaders—because he believes in standing out through substance and stories, not hollow hype.

A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.

Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.

JOIN MY PUBLIC SPEAKING ACCELERATOR:
Enrollment is now open for my 8-week virtual program, with personalized 1:1 support and group coaching calls, along with video lessons, video reviews of your speech, and more.

Reserve your spot. Space is limited. Visit jayacunzo.com/signaturetalk — the next cohort starts September 8.